I have a client who is a sales rep and engineer for a large company. The website of the company he represented wasn’t up to scratch, so he approached me to create him his own website that he could use to get leads. 10 months later he has a 12 million USD lead! Now some could argue it is luck, but I think not. The lead FOUND him on google because he is ranking well for the product he represents. This is a perfect example of why your company needs to be findable in the search engines! If you aren’t doing keyword research, and optimising your site for what keywords apply to your business, you are essentially giving your customers away to your competitors.
Red Panda Web Design has changed it’s emphasis on Web Design to a more complete package including SEO, Internet Marketing and Competitive Analysis.
These all may be concepts you have heard of, but you may not understand how much your business may be missing out if you don’t use them. The holy trinity of the concepts, when used together, can be very effective at bringing your website and business more attention, visitors and leads.
What the above concepts come down to is doing your homework, or hiring me to do it for you! You may not have heard of keyword research, but it is ABSOLUTELY ESSENTIAL to any online business! And here I will prove it!
Here are some other figures for you. Sites that I have created in the last year are ranking in between 1-5 on google for HUGE search terms. (Due to confidentiality agreements I cannot reveal the keyword or the website)
#1 for a art/poster related keyword (out of 4 million results)
#2 for a Twilight Saga related keyword (out of 8 million results)
#4 for a type of Book (out of 11 million results)
#1 for a service industry keyword (out of 2 million results)
The numbers speak for themselves. If you are curious and want to know how your business could be missing out contact us for a consultation.
